IDEAS home Printed from https://ideas.repec.org/p/osf/osfxxx/s9tgk.html
   My bibliography  Save this paper

Pengaruh Perilaku Penjualan Dan Pelayanan Outlet Terhadap Kinerja Penjualan Pt Coca - Cola Cabang Padang

Author

Listed:
  • Sari, Ratih Mustika
  • Susanti, Febsri

Abstract

The purpose of this study to analyze the influence of sales behavior and service outlets partially and simultaneously to the sales performance of PT. Coca-Cola Branch of Padang. The research method used is quantitative descriptive. Sampling technique used is non probability sampling method with accidental sampling so that the population is taken as many as 100 respondents, the data collection method used is observation, questionnaire and literature review. Data analysis techniques used were classical assumptions, multiple linear regression, t test, F test and detemination coefficients. Based on multiple regression analysis, sales behavior variable and outlet service to sales behavior in get Y = 2,973 + 0,427 X1 + 0,183 X2 + e. From t test conducted got sales behavior and service outlet have a significant and positive impact to sales performance of PT. Coca-Cola Branch Padang with significant value <0,05. From the results of F test proved that the variable behavior of sales and service outlets simultaneously have a significant and positive impact on the sales performance of PT. Coca-Cola Branch of Padang, while the result of coefficient of determination obtained by free variable contribution explain dependent variable equal to 13,5% is 86,5%, explained by other variable not used in this research.

Suggested Citation

  • Sari, Ratih Mustika & Susanti, Febsri, 2019. "Pengaruh Perilaku Penjualan Dan Pelayanan Outlet Terhadap Kinerja Penjualan Pt Coca - Cola Cabang Padang," OSF Preprints s9tgk, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:s9tgk
    DOI: 10.31219/osf.io/s9tgk
    as

    Download full text from publisher

    File URL: https://osf.io/download/5c87573a66b44d001b774208/
    Download Restriction: no
    File URL: https://libkey.io/10.31219/osf.io/s9tgk?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx:s9tgk. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://osf.io/preprints/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.