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Berfikir Kreatif dan Menerapkan Manajemen Pemasaran Perbankan Syariah

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  • Agnusia, Nur Adillah

Abstract

Pemasaran merupakan bagian yang sangat penting dalam perusahaan. Bagian pemasaran mempunyai tanggung jawab untuk mempengaruhi konsumen ke dalam suatu rangkaian kegiatan yang terkoordinir. Kegiatan pemasaran dilakukan melalui sebuah proses perencanaan, pengorganisasian, pelaksanaan, dan pengendalian. Proses tersebut merupakan fungsi dari manajemen dalam kegiatan pemasaran untuk memenuhi kebutuhan dan keinginan konsumen. Dewasa ini bank syariah menjadi salah satu sektor industri yang berkembang pesat di Indonesia. Bisnis perbankan syariah semakin dinamis sehingga memacu para pengelola perbankan untuk dapat berpikir secara kreatif dan inovatif agar selalu memberikan yang terbaik bagi pelanggannya dengan menyediakan produk dan jasa yang lebih unggul dibandingkan para pesaingnya. Bank perlu mengembangkan strategi pemasaran yang efektif sehingga dapat memberi kepuasan dan loyalitas konsumen. Strategi tersebut antara lain adalah strategi pemasaran rasional, emosional dan spiritual.

Suggested Citation

  • Agnusia, Nur Adillah, 2022. "Berfikir Kreatif dan Menerapkan Manajemen Pemasaran Perbankan Syariah," OSF Preprints s3nkb, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:s3nkb
    DOI: 10.31219/osf.io/s3nkb
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