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Internal Marketing dalam Mencapai Keunggulan Bersaing

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  • Suprayitno, Eddi

    (Universitas Islam Sumatera Utara)

Abstract

According the Rafiq and Ahmed's article, there are five elements of internal marketing: employee motivation and satisfaction, customer orientation and customer satisfaction, inter-functional co-ordination and integration, marketing-like approach to above, and the implementation of spesific corporate or functional strategies.

Suggested Citation

  • Suprayitno, Eddi, 2010. "Internal Marketing dalam Mencapai Keunggulan Bersaing," OSF Preprints rxjpd, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:rxjpd
    DOI: 10.31219/osf.io/rxjpd
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