Online Social Business Practices In Shopee At Young Age In Karandadap-Pekalongan District

Along with the development of the era of increasingly advanced technology, technology is increasingly developed and sophisticated in the current digital age. And the internet is getting more expansive, and more and more users are even becoming a staple for all of us. So that the community, especially the millennial or youth generations, already understand the technology and the internet. In this day and age, people want the palace to be as easy as possible. And now there is such a thing as an online business at a shop. The purpose of this study was to learn about the social practice of online business at a young age in the village of Pagumenganmas. A descriptive survey was conducted to explain the social rules of online business at Shopee for the youth of the Pagumenganmas village. Qualitative and descriptive research methods. On the other hand, qualitative analysis is a research method that produces descriptive data that can be analyzed. In this study, the planting of youth social practices in Karangdadap District, Pekalongan Regency, was analyzed using Talcott Parsons' structural-functional theory. The basic assumption of Structural Functionalism theory holds that society is a system. A social system consists of interdependent and interdependent elements in a balanced way. If any element changes, the other factors will also be modified. However, societies are interdependent and capable of creating consensus and social order. Of course, like running a business or anything else in life, being successful with an online business at a young age still requires mental preparation and habit adjustments to speed up the journey to success.