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Visualisasi Business Model Canvas pada Perusahaan Gojek

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  • Zahra, Tabina Litarachma

Abstract

Business Model Canvas (BMC) merupakan penggambaran tentang bagaimana sebuah organisasi atau bisnis menciptakan, memberikan, dan menangkap nilai dalam sebuah visualisasi model bisnis yang berbeda. Salah satu bentuk pengimplementasian Business Model Canvas ini berasal dari perusahaan Gojek. Gojek merupakan perusahaan yang berasal dari Indonesia yang menyediakan jasa angkutan umum berbasis teknologi. Gojek didirikan pada tahun 2010 oleh Nadiem Makarim. Untuk saat ini, gojek sudah tersedia di 50 kota di Indonesia dan telah diunduh sebanyak 10 juta kali pada Play Store dan juga App Store.

Suggested Citation

  • Zahra, Tabina Litarachma, 2022. "Visualisasi Business Model Canvas pada Perusahaan Gojek," OSF Preprints rtxuh, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:rtxuh
    DOI: 10.31219/osf.io/rtxuh
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    Cited by:

    1. Christianto, Billiam Steven, 2022. "Mengenal Business Model pada Gracia Rent Car," OSF Preprints qej2a, Center for Open Science.
    2. Novitry, Ellysyah, 2022. "Visualisasi Business Model Canvas pada JCO Donuts and Coffee," OSF Preprints 3va29, Center for Open Science.

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