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Analisis Strategi Pemasaran Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada RM. Pepes Ayam

Author

Listed:
  • Fajri, Ratu Chaterine
  • Isnainy, Fidelia
  • , Soewito

Abstract

Persaingan yang terus menjadi ketat dengan kemajuan serta pergantian style hidup masyarakat yang terus menjadi modern, perilaku pelanggan pada keputusan pembelian sesuatu produk pula turut bermacam-macam. Tujuan dari riset ini merupakan buat mengenali strategi pemasaran serta mutu pelayanan terhadap kepuasan pelanggan pada Rumah Makan Pepes Ayam PakNana Bandar Lampung. Jenis riset yang digunakan merupakan pendekatan deskriptif memakai regresi linier berganda. Hasil riset membuktikan kalau strategi pemasaran serta mutu pelayanan mempengaruhi dengan kepuasan pelanggan pada Rumah Makan Pak Nana Bandar Lampung. Strategi pemasaran serta mutu pelayanan mempengaruhi signifikan terhadap kepuasan pelanggan. Rumah Makan Pepes Ayam Pak Nana Bandar Lampung hendaknya tingkatkan strategi pemasaran semacam kesesuaian harga, promosi yang dilakukan serta melakukan diskon pada hari besar, lalu meningkatkan mutu pelayanan supaya kepuasan konsumen bisa terpenuhi.

Suggested Citation

  • Fajri, Ratu Chaterine & Isnainy, Fidelia & , Soewito, 2021. "Analisis Strategi Pemasaran Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada RM. Pepes Ayam," OSF Preprints rszwv, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:rszwv
    DOI: 10.31219/osf.io/rszwv
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