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Intelijen Pemasaran sebagai Strategi dalam Keunggulan Bersaing Perusahaan

Author

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  • Suprayitno, Eddi

    (Universitas Islam Sumatera Utara)

Abstract

Intelijen pemasaran merupakan salah satu strategi yang dapat digunakan perusahaan/organisasi untuk mendapatkan informasi pasar terutama konsumen dan persaingan. Strategi ini memfokuskan pada kebutuhan dan keinginan konsumen serta posisioning pesaing dan strategi yang digunakan pesaing. Perusahaan/organisasi yang mampu mengendalikan pasar (market driven) adalah merupakan perusahaan/organisasi memenangkan persaingan. Untuk itu perusahaan berupaya untuk mendapatkan informasi sebanyak dan secepat mungkin tentang kondisi pasar.

Suggested Citation

  • Suprayitno, Eddi, 2011. "Intelijen Pemasaran sebagai Strategi dalam Keunggulan Bersaing Perusahaan," OSF Preprints rd2yf, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:rd2yf
    DOI: 10.31219/osf.io/rd2yf
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