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Pengaruh Harga Dan Promosi Terhadap Minat Beli Pelanggan Air Minum Isi Ulang Oxybless

Author

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  • Sudarso, Andriasan

Abstract

Penelitian ini bertujuan utuk mengetahui pengaruh harga dan promosi secara parsial dan simultan terhadap minat beli air minum isi ulang OxyBless.Metode penelitian yang digunakan adalah metode penelitian deskriptif kuantitatif. Data penelitian ini diperoleh dengan pembagian kuesioner. Populasi adalah konsumen air minum isi ulang OxyBless dari bulan November 2016 sampai dengan bulan Februari 2017 sebanyak 126 orang dan sampel penelitian sebanyak 56 orang dengan rumus Slovin. Teknik analisa data dalam penelitian ini yaitu uji validitas dan reliabilitas, uji asumsi klasik, metode regresi linier berganda, uji t, uji F dan koefisien determinasi.Hasil penelitian dapat dilihat bahwa hasil uji t menunjukkan harga berpengaruh secara parsial terhadap minat beli dimana nilai signifikan uji t lebih kecil dari 0,05, promosi berpengaruh secara parsial terhadap minat beli dimana nilai signifikan uji t lebih kecil dari 0,05. Hasil uji F menunjukan bahwa harga dan promosi berpengaruh secara simultan terhadap minat beli dimana nilai signifikan uji F lebih kecil dari 0,05.Kesimpulan menunjukkan bahwa secara parsial dan simultan harga dan promosi berpengaruh terhadap minat beli air minum isi ulang OxyBless.

Suggested Citation

  • Sudarso, Andriasan, 1918. "Pengaruh Harga Dan Promosi Terhadap Minat Beli Pelanggan Air Minum Isi Ulang Oxybless," OSF Preprints r6puw, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:r6puw
    DOI: 10.31219/osf.io/r6puw
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