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Analisis Video Like to Like Ratio Tiktok Pada 5 Brand Sepatu Olahraga di Dunia

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  • Widyantara, Nova

Abstract

ABSTRAK TikTok merupakan salah satu aplikasi sosial media yang diluncurkan oleh perusahaan yang berasal dari Tiongkok. TikTok memungkinkan penggunanya untuk membuat video yang berdurasi 15-60 detik yang disertai dengan musik, filter, dan beberapa fitur kreatif lainnya. Di Indonesia terdapat 100 juta pengguna yang aktif sehingga menjadikan Indonesia sebagai negara dengan pengguna TikTok terbesar di dunia. Banyaknya jumlah pengguna TikTok yang aktif di Indonesia tentu dapat memberikan peluang bagi brand untuk menjadikan platform TikTok sebagai platform social media marketing. Adapun 5 Brand Sepatu Olahraga di Dunia yang memanfaatkan TikTok sebagai platform marketing, yaitu : Addidas, Nike, Reebok, New Belance, Airwalk. Tujuan dari penelitian ini yaitu untuk menghitung kredibilitas dari performa beberapa akun TikTok 5 Brand Sepatu Olahraga di Dunia. Metode yang digunakan untuk penelitian ini yaitu metode eksploratif kuantitatif. Hasil dari penelitian ini menunjukan bahwa vendor sepatu Addidas yang mendapatkan peringkat pertama dan memiliki kredibilitas performa akun yang baik.

Suggested Citation

  • Widyantara, Nova, 2021. "Analisis Video Like to Like Ratio Tiktok Pada 5 Brand Sepatu Olahraga di Dunia," OSF Preprints qvjcp, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:qvjcp
    DOI: 10.31219/osf.io/qvjcp
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