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Menganalisis Pasar Dan Perilaku Konsumen/Nasabah

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  • , Dahlia

Abstract

Memahami perilaku konsumen penting sekali bagi pengusaha, pemasar, maupun biro iklan. Pemahamamn mengenai begaimana dan mengapa konsumen melakukan keputusan pembeliannya akan dapat membantu pasar untuk membuat keputusan–keputusan yang tepat dalam memnentukan strategi pemasarannya. Banyak pemasar berpendapat bahwa ternyata konsumen tidak selalu mengandalkan aksi atau reaksi sesuai ralaman ekonomi. Hal ini disebabkan karena pada umumnya konsumen bersikap selektif terhadap suatu produk yang dipasarkan, ini berati tidak semua produk yang dipasarkan produsen, akan diterima atau menimbulkan respon untuk membelinya. Perilaku konsumen tersebut disebabkan oleh beberapa faktor yang mempengaruhi seseorang dalam melakukan pembeliannya.

Suggested Citation

  • , Dahlia, 2022. "Menganalisis Pasar Dan Perilaku Konsumen/Nasabah," OSF Preprints q9xcr, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:q9xcr
    DOI: 10.31219/osf.io/q9xcr
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