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Makalah Strategi Pemasaran

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  • , Asniar

Abstract

Pada zaman modern seperti saat ini, perkembangan di berbagai bidang usaha sangat cepat terjadi. Bukan hanya di bidang teknologi informasi yang akhir-akhir ini mengalami perkembangan sangat pesat tapi juga bidang-bidang lainnya yang bertujuan untuk pemuasan dan pemenuhan kebutuhan dan gaya hidup konsumen. Persaingan dalam dunia bisnis dewasa ini sangatlah ketat seiring dengan semakin meningkat dan berkembangnya dunia bisnis modern. Dengan bertambahnya jumlah pelaku bisnis yang bertujuan untuk memenuhi kebutuhan konsumen baik berupa barang atau jasa, para pelaku bisnis memiliki tantangan untuk mendapatkan pangsa pasar yang ada. Adapun yang menjadi masalah dalam penelitian ini adalah untuk mengetahui seberapa besar pengaruh bauran pemasaran dan strategi pemasaran dalam meningkatkan penjualan

Suggested Citation

  • , Asniar, 2021. "Makalah Strategi Pemasaran," OSF Preprints q8ukc, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:q8ukc
    DOI: 10.31219/osf.io/q8ukc
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