IDEAS home Printed from https://ideas.repec.org/p/osf/osfxxx/psb8u.html
   My bibliography  Save this paper

Faktor-Faktor Yang Mempengaruhi Minat Belanja Online Mahasiswa Iain Syekh Nurjati Cirebon

Author

Listed:
  • Anwar, Danisya
  • Krisna, Tsabita
  • Hasanah, Zahrotun
  • , Septiana
  • , Anisah
  • Deviyanti, Lintang Firous
  • Yani, Idah

Abstract

The purpose of this study was to determine the factors that influence the interest in online shopping for students of the Islamic Economics Department of IAIN Syekh Nurjati Cirebon. This study uses a quantitative approach, with a questionnaire as a data collection instrument. Many factors influence students' online shopping interest in shopping online, including promotions, prices, and shopping experience. Meanwhile, the influence of promotions, prices and the shopping experience of these aspects can be factors in influencing students' interest in online shopping. With the results of the study that promotion (X1) has no significant effect on the shopping experience variable (Y). Product price (X2) product price variable has a significant effect on shopping experience variable (Y). It can be concluded that indirectly promotion through shopping experience has a significant effect on shopping interest, and it can be concluded that indirectly product price through shopping experience has a significant effect on shopping interest

Suggested Citation

  • Anwar, Danisya & Krisna, Tsabita & Hasanah, Zahrotun & , Septiana & , Anisah & Deviyanti, Lintang Firous & Yani, Idah, 2023. "Faktor-Faktor Yang Mempengaruhi Minat Belanja Online Mahasiswa Iain Syekh Nurjati Cirebon," OSF Preprints psb8u, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:psb8u
    DOI: 10.31219/osf.io/psb8u
    as

    Download full text from publisher

    File URL: https://osf.io/download/648a847c84f52c02bdfe57ee/
    Download Restriction: no
    File URL: https://libkey.io/10.31219/osf.io/psb8u?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx:psb8u. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://osf.io/preprints/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.