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Is customer loyalty dependent on marketing publik relation and brand image? (A case study Hillpark Sibolangit-Berastagi North Sumatra Province)

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  • Parinduri, Taufik

Abstract

This study was conducted to determine the effect of marketing and public relations and brand image simultancously and patially on customer loyalty in Hillpark-Sibolangit with a sample of 94 people. Using questionaire that had been tested for validity and reliablity does the data collection.

Suggested Citation

  • Parinduri, Taufik, 2019. "Is customer loyalty dependent on marketing publik relation and brand image? (A case study Hillpark Sibolangit-Berastagi North Sumatra Province)," OSF Preprints pkcxg, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:pkcxg
    DOI: 10.31219/osf.io/pkcxg
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