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Mengenal Model Bisnis TaniHub

Author

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  • Kaytirout, Natalia Ire

Abstract

Tanihub merupakan salah satu aplikasi e-commerce yang diciptakan untuk melakukan transaksi produk pertanian, peternakan, serta produk bahan pangan lainnya yang memberikan kemudahan bagi konsumen untuk berbelanja sayur, buah, lauk pauk dan lain-lainya secara instan. Tanihub Group merupakan sebuah grup perusahaan agriculture technology. Salah satu platform yang menghubungkan para petani dengan para konsumen yang diciptakan sebagai startup agritech and e-grocery sejak tahun 2016 ini didirikan oleh Pamitra Wineka bersama William Setiawan, Michael Jovan Sugianto, Miftahul Choiri, Ivan Arie dan Sustiawan. Latar belakang didirikannya startup Tanihub pun karena adanya keinginan untuk menyejahterakan sekelompok petani dengan cara membantu memasarkan produk-produknya. Para pendiri juga ingin memotong proses panjang dari produk-produk pertanian ke tangan konsumen sehingga para petani dapat mendapatkan keuntungan utuh. Ditengah sulitnya perekonomian Indonesia akibat Pandemi Covid-19 yang terjadi kurang lebih 2 tahun terkahir ini, Tanihub mampu menjadi salah satu bisnis yang berhasil memperoleh perpanjangan pendanaan Seri A atau Seri A plus sebesar kurang lebih Rp284,6 miliar dan juga telah merampungkan pendanaan Seri B untuk mendukung ekspansi bisnis senilai Rp 942 miliar. Selain itu di tahun 2021, Tanihub juga masuk dalam LinkedIn Top Startups 2021 karena dinilai mampu bertumbuh dan berhasil menarik investasi, serta merekrut pencari kerja dalam masa Pandemi COVID-19, sehingga membuat Tanihub dinilai memiliki potensi pertumbuhan bisnis yang pesat dan menjanjikan.

Suggested Citation

  • Kaytirout, Natalia Ire, 2022. "Mengenal Model Bisnis TaniHub," OSF Preprints pfbav, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:pfbav
    DOI: 10.31219/osf.io/pfbav
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    Cited by:

    1. Poedjiono, Nathaneal Felix, 2022. "Visualisasi Business Model Canvas pada Toko Pertanian Berkat Tani," OSF Preprints 7cdvm, Center for Open Science.
    2. Rachman, Alief Aulia, 2022. "Analisis Model Bisnis Magalarva: Wirausaha Pengolahan Sampah Organik di Daerah," OSF Preprints 8n34s, Center for Open Science.
    3. Grafinsi, Giska Aura, 2022. "Visualisasi Business Model Canvas Pada Kampung Coklat Blitar," OSF Preprints hsf7j, Center for Open Science.
    4. Ardianov, Hamiid Rizky, 2022. "Mengenal model bisnis agen pendidikan ke luar negri Exzellenz Institut," OSF Preprints utw6p, Center for Open Science.

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