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Pentingnya Pameran bagi Pelaku Bisnis

Author

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  • Maharani, Puan Ayu

Abstract

Pameran bisnis atau yang sering kita dengar dengan expo adalah event yang dirancang untuk mempertemukan pemasok produk, peralatan industri dan jasa di suatu tempat dimana para peserta dapat mendemonstrasikan dan mempromosikan produk dan jasa yang mereka tawarkan (Hall, 2003). Pameran bisnis atau pameran lainnya pada umumnya terbuka untuk umum sebagai media iklan, karena memang tujuan kegiatan ini adalah memperkenalkan produk kepada masyarakat agar mereka tertarik dan kemudian membelinya (Yahya dan Lubis, 2017). Pelaku bisnis juga dapat bertemu langsung dengan pelanggan dan pembeli yang terjadwal waktu dan tempatnya.

Suggested Citation

  • Maharani, Puan Ayu, 2023. "Pentingnya Pameran bagi Pelaku Bisnis," OSF Preprints nstx5, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:nstx5
    DOI: 10.31219/osf.io/nstx5
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