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Evaluasi Produk Dan Pelayanan Di Payless Bintaro Xchange Menggunakan Service Quality

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  • tannady, hendy

Abstract

Jasa merupakan suatu bentuk kegiatan yang dilakukan oleh satu orang atau lebih, umumnya sifat jasa adalah tidak berbentuk dan tidak menghasilkan kepemilikan. Jasa adalah iniangibility (tidak berwujud dan terpengaruh dengan penjualan sebelumnya) karena jasa yang dibeli pelanggan tidak dapat dihitung, diukur maupun disimpan untuk ditentukan kualitas jasanya. Toko Payless merupakan suatu toko yang bergerak di bidang industri sepatu, payless merupakan salah satu brand yang tersebar di berbagai Negara termasuk di Indonesia, harga yang di tawarkan brand ini terbilang murah. Dalam upaya meningkatkan kunjungan konsumen, sebanyak mungkin Payless dapat mencapai target pemasaran yang terpadu. Pengumpulan data dalam penelitian terdiri dari 2 langkah yaitu Persiapan, tahap ini dilakukan sebelum melakukan penelitian seperti mencari buku, jurnal dan landasan teori yang mendukung penelitian seperti teori kualitas jasa dan servqual. Isi kuisioner yang disusun mewakili 5 dimensi dalam kualitas jasa. Kesimpulan penelitian adalah Atribut pernyataan yang sudah memenuhi harapan pelanggan tidak ada yang bernilai positif.

Suggested Citation

  • tannady, hendy, 2020. "Evaluasi Produk Dan Pelayanan Di Payless Bintaro Xchange Menggunakan Service Quality," OSF Preprints ngsfp, Center for Open Science.
  • Handle: RePEc:osf:osfxxx:ngsfp
    DOI: 10.31219/osf.io/ngsfp
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    References listed on IDEAS

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    1. Mieke Rahayu & Fahmi Rasid & Hendy Tannady, 2019. "The Effect of Career Training and Development on Job Satisfaction and its Implications for the Organizational Commitment of Regional Secretariat (SETDA) Employees of Jambi Provincial Government," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 79-89.
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