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The Attraction of the Cosmos: How information inducing happiness and impression affects attitudes toward space tourism

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  • Le, Tam-Tri
  • Jin, Ruining
  • Nguyen, Minh-Hoang
  • Vuong, Quan-Hoang

Abstract

Space tourism is an emerging field where few people have direct experience. However, considering the potential in the near future, it is beneficial to better understand how related information influences people’s attitudes about this new form of tourism. Employing information-processing-based Bayesian Mindsponge Framework (BMF) analytics on a dataset of 361 respondents consuming content related to space tourism on Chinese social media, we found that induced happiness and impression are positively associated with willingness to try space tourism. Information authenticity positively moderates these two associations. Our findings emphasize three aspects of information during the processes of reception and filtering: meaning, intensity, and trust. Since promotional materials for space tourism rely heavily on mental simulations rather than objective feedback, creative uses of digital technology are advantageous. However, precautions must be taken to prevent exploitation, such as false advertising, exaggeration, and emotional manipulation.

Suggested Citation

  • Le, Tam-Tri & Jin, Ruining & Nguyen, Minh-Hoang & Vuong, Quan-Hoang, 2023. "The Attraction of the Cosmos: How information inducing happiness and impression affects attitudes toward space tourism," OSF Preprints ndt6j, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:ndt6j
    DOI: 10.31219/osf.io/ndt6j
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    References listed on IDEAS

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    1. Quan-Hoang Vuong, 2020. "Reform retractions to make them more transparent," Nature, Nature, vol. 582(7811), pages 149-149, June.
    2. Anne Graham & Frédéric Dobruszkes, 2019. "Air Transport: A Tourism Perspective," ULB Institutional Repository 2013/284081, ULB -- Universite Libre de Bruxelles.
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