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Reportase EBC Expo 2022

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  • Herman, Nicholas

Abstract

Expo merupakan singkatan dari Exposition yang bermakna pameran atau pembentangan. Expo merupakan bentuk promosi yang unik karena mempromosikan produk dalam skala besar-besaran. Pada hal ini ada beberapa manfaat yang didapatkan dari Expo yaitu, meningkatkan visibilitas (memberikan informasi yang jelas kepada konsumen), meningkatkan brand (dengan mengikuti expo ini maka akan membuat brand semakin dikenal lebih luas oleh masyarakat), mendapatkan target konsumen yang lebih tepat, meningkatkan mutu produk, bisa mengenal lebih pesaing, dan bisa mengevaluasi tim kerja.

Suggested Citation

  • Herman, Nicholas, 2023. "Reportase EBC Expo 2022," OSF Preprints n3tvk, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:n3tvk
    DOI: 10.31219/osf.io/n3tvk
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