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Studi Kesuksesan Model Bisnis Pakaian Under Armour

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  • musyafa, Affan arifnadi

Abstract

Bisnis industri pakaian olahraga Under Armour seperti Reebok, Puma dan Skechers pada tahun 90-an mengalami kenaikan (rise). Namun, sejak tahun 2020, industri pakaian olahraga ini mengalami penurunan (fall). Studi ini bertujuan untuk mengetahui alasan penurunan (fall) dan atau kenaikan (rise) pada bisnis Under Armour. Studi ini menggunakan studi kasus tunggal pada bisnis Under Armour yang bergerak di bidang industri pakaian dengan analisis business model canvas, business pattern, business environment & value proposition canvas. Bisnis pakaian olahraga pernah tren pertumbuhan dan sukses karena memiliki value proposition menyediakan bahan yang berkualitas dan bagus. Namun, bisnis pakaian olahraga mengalami penurunan karena customer pain produk tidak terlalu bervariasi dan tidak berkembang. Studi merekomendasikan pain relievers menyediakan online store yang menguntungkan .

Suggested Citation

  • musyafa, Affan arifnadi, 2022. "Studi Kesuksesan Model Bisnis Pakaian Under Armour," OSF Preprints mxnq3, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:mxnq3
    DOI: 10.31219/osf.io/mxnq3
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