IDEAS home Printed from https://ideas.repec.org/p/osf/osfxxx/mbgew.html
   My bibliography  Save this paper

Kualitas E-Service dan Citra Perusahaan terhadap Persepsi Pelanggan

Author

Listed:
  • Kasde, Fiona Ramadhita

Abstract

Dengan meningkatnya persaingan, perusahaan harus mengintegrasikan bisnisnya dengan teknologi agar bisnis mereka bisa tetap bertahan dan dapat terus bersaing dengan perusahaan sejenisnya. Tidak hanya perusahaan yang mendapatkan keuntungan dari mengintegrasikan bisnisnya dengan teknologi, pelanggan juga mendapatkan keuntungan tersebut dengan dapat mengakses informasi dan toko selama 24 jam sehingga pelanggan dapat melihat dan membeli produk atau layanan yang ditawarkan oleh perusahaan. Ketika diuji oleh peneliti terdahulu, kualitas e-service dan citra perusahaan memengaruhi persepsi konsumen sebesar 84,2% dan sisanya dipengaruhi oleh faktor lain. Oleh karena itu, perusahaan harus memiliki kualitas layanan yang baik demi menjaga kepuasan dan loyalitas konsumen serta menjaga persepsi konsumen agar tetap positif terhadap citra perusahaan yang dimiliki.

Suggested Citation

  • Kasde, Fiona Ramadhita, 2021. "Kualitas E-Service dan Citra Perusahaan terhadap Persepsi Pelanggan," OSF Preprints mbgew, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:mbgew
    DOI: 10.31219/osf.io/mbgew
    as

    Download full text from publisher

    File URL: https://osf.io/download/61c0baf5d4108a043bc002d4/
    Download Restriction: no
    File URL: https://libkey.io/10.31219/osf.io/mbgew?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx:mbgew. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://osf.io/preprints/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.