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Model Bisnis Digital

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  • Hikmah, Nisa Nurul

Abstract

di masa yang terus berkembang, kini bisnis digital menjadi perbincangan hangat dan naik daun. Hampir seluruh bisnis berlomba-lomba untuk bisa go digital dan banyak bermunculan startup di Indonesia untuk bisa ikut mendapatkan peluang dari perkembangan zaman yang sedang bertumbuh pesat. Bisnis digital sejatinya sama dengan bisnis konvensional karena berhubungan dengan organisasi dan manajemen. Namun yang membedakan adalah dalam proses dan media bisnis yang terjadi. Proses bisnis yang sebelumnya membutuhkan waktu yang lebih lama, bisa digantikan teknologi digital yang lebih menghemat waktu dan bisa mengurangi biaya. Media bisnis digital menjadi intangible, karena tidak ada bentuk fisik. Bisnis digital menggunakan website, social media, e-commerce, dan lain-lain sebagai media dalam memasarkan produk dan jasanya

Suggested Citation

  • Hikmah, Nisa Nurul, 2021. "Model Bisnis Digital," OSF Preprints m5u8k, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:m5u8k
    DOI: 10.31219/osf.io/m5u8k
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