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Promosi Dan Perencanaan Program Pemasaran Bank Syariah

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  • Arief, A. Anggie Zabrina

Abstract

Perbankan syariah dalam peristilahan internasional dikenal sebagai Islamic Banking atau juga disebut dengan interest-free banking. Peristilahan dengan menggunakan kata Islamic tidak dapat dilepaskan dari asal mula sistem perbankan syariah itu sendiri. Oleh karena itu, perbankan syariah merupakan segala sesuatu yang menyangkut tentang bank syariah dan unit usaha syariah yang mencakup kelembagaan, kegiatan usaha, serta cara dan proses dalam melaksanakan kegiatan usahanya. Sedangkan pengertian promosi adalah suatu akitivitas komunikasi yang dilakukan oleh seseorang atau suatu perusahaan dengan masyarakat luas. Tujuan adanya promosi atau pemasaran adalah untuk memperkenalkan suatu produk (barang/jasa/merek/perusahaan) kepada masyarakat.

Suggested Citation

  • Arief, A. Anggie Zabrina, 2022. "Promosi Dan Perencanaan Program Pemasaran Bank Syariah," OSF Preprints kz8eu, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:kz8eu
    DOI: 10.31219/osf.io/kz8eu
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