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Strategi Pemasaran

Author

Listed:
  • Agnusia, Nur Adillah
  • Zahra, Sufiani

Abstract

Strategi adalah langkah-langkah yang harus dijalankan oleh suatu perusahaan untuk mencapai tujuan.. Dalam menyusun langkah-langkah awal untuk menyerang pesaing perlu dipertimbangkan beberapa hal, terutama dalam hal kekuatan dan kelemahan yang dimiliki, yang dapat dilihat dari aspek keuangan, sumber daya manusia, jaringan, dan sebagainya. Di samping mengukur kekuatan dan kelemahan pesaing, ancaman dan peluang juga perlu dipertimbangkan. Pemasaran adalah aktivitas dan proses menciptakan, mengomunikasikan, menyampaikan, dan mempertukarkan tawaran yang bernilai bagi pelanggan, klien, mitra, dan masyarakat umum. Pemasaran dimulai dengan pemenuhan kebutuhan manusia yang kemudian bertumbuh menjadi keinginan manusia. Strategi pemasaran adalah strategi yang digunakan oleh perusahaan produsen barang atau jasa secara berkesinambungan untuk memenangkan persaingan pasar secara berkesinambungan. Penyusunan rencana usaha secara menyeluruh dilandasi oleh strategi pemasaran.

Suggested Citation

  • Agnusia, Nur Adillah & Zahra, Sufiani, 2021. "Strategi Pemasaran," OSF Preprints kqwdf, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:kqwdf
    DOI: 10.31219/osf.io/kqwdf
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