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Peran Keberhasilan E-Crm Terhadap E-Loyalty

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  • Panggabean, Angelita Nauli

Abstract

Perkembangan teknologi telah mendorong perusahaan untuk menggunakan internet dalam menjangkau pelanggan dan juga mengelola hubungan perusahaan dengan pelanggan. Namun, untuk menjalin hubungan yang lebih dalam dan baik antara perusahaan dan pelanggan tidaklah mudah. Dengan begitu, perusahaan perlu menerapkan strategi E-CRM untuk menarik, mempertahankan, dan meningkatkan hubungan pelanggan. Tujuan dari karya tulis ini adalah untuk melihat peran keberhasilan E-CRM terhadap e-loyalty pelanggan. Untuk mencapai kesimpulan, peneliti menggunakan metode tinjauan pustaka, dimana peneliti mencari dan mengumpulkan jurnal-jurnal, baik nasional maupun internasional melalui internet. Hasil yang ditemukan adalah bahwa keberhasilan E-CRM berpengaruh positif dan signifikan terhadap e-loyalty.

Suggested Citation

  • Panggabean, Angelita Nauli, 2021. "Peran Keberhasilan E-Crm Terhadap E-Loyalty," OSF Preprints kpnht, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:kpnht
    DOI: 10.31219/osf.io/kpnht
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