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Manajemen Pemasaran

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  • Nurrahma, Ayuni

Abstract

Bank Syariah merupakan suatu lembaga keuangan yang berlandaskan sistem Ekonomi Islam, dan dalam melakukan transaksi perbankan tersebut, mengacu pada prinsip profit loss sharing. Di Indonesia sendiri, bank syariah sudah mulai berkembang pesat, apalagi saat Bank Syariah terbukti tidak terpengaruh dampak dari krisis ekonomi. Selain itu, mayoritas penduduk di Indonesia yang menganut agama Islam juga menjadi salah satu faktor pendorong, karena memang beberapa dari mereka pun sudah enggan menggunakan fasilitas kredit bank konvensional yang berlandaskan sistem bunga. Perkembangan bank syariah ini diawali dengan terbitnya Undang-undang Perbankan No.10 tahun 1998, yang isinya tentang terbaginya industri perbankan di Indonesia menjadi dua. Yaitu bank yang berlandaskan sistem bunga atau bank konvensional, dan yang kedua adalah bank dengan berlandaskan sistem bagi hasil atau bank syariah. Selain itu, perkembangan bank syariah tersebut juga tampak dari adanya beberapa bank yang melakukan konversi dari sistem konvensional menjadi sistem syariah. Ada pula bank konvensional yang mendirikan cabang Bank Perkreditan Rakyat Syariah.

Suggested Citation

  • Nurrahma, Ayuni, 2022. "Manajemen Pemasaran," OSF Preprints khtpa, Center for Open Science.
  • Handle: RePEc:osf:osfxxx:khtpa
    DOI: 10.31219/osf.io/khtpa
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