IDEAS home Printed from https://ideas.repec.org/p/osf/osfxxx/ka3cd.html
   My bibliography  Save this paper

Pengaruh Word Of Mouth Dan Atribut Produk Terhadap Minat Beli Konsumen Pada Helm Nhk Masyarakat Kecamatan Ulok Kupai

Author

Listed:
  • Onsardi, Onsardi
  • , Subandrio
  • Zakaria, Rahmat

Abstract

This research is based on the importance of using a helmet for motorcycle riders. The formulation of problem of this research is whether word of mouth (X ) and product attributes (X ) have a partial and simultaneous effect on consumer buying interest (Y). The purpose of research is to test and analyze the effect of word of mouth (X 1 2 ) and product attributes (X ) on consumers buying interest (Y) on NHK helmets at Ulok Kupai District, Bengkulu Utara regency.Object of this research was the Ulok Kupai Subdistrict Society, Bengkulu Utara with an accidental sampling method. The stduy involved 70 respondents from the member of the society. The data were collected trough field research, observation, and questionnaires. The data collected then was analyzed by using classic assumptions test, multiple linear regression analysis, and hypothesis testing.Based on the multiple linear regression tests using SPSS, the result of the study show that Y = 3.365 + 0.464X 1 + 0.279X 2. 2 The results of the analysis found that word of mouth (X ) has a positive effect on consumer buying interest (Y). In addition, product attributes (X 1 )also had a positive effect on consumer buying interest (Y). The result of T test and F test shows that the two variables had a significant effect on consumer buying interest with a significance level of <0.05. This means that Ho is rejected Ha accepted. Keysword: Word Of Mouth, Product Attributes , Consumer Buying Interest.

Suggested Citation

  • Onsardi, Onsardi & , Subandrio & Zakaria, Rahmat, 2019. "Pengaruh Word Of Mouth Dan Atribut Produk Terhadap Minat Beli Konsumen Pada Helm Nhk Masyarakat Kecamatan Ulok Kupai," OSF Preprints ka3cd, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:ka3cd
    DOI: 10.31219/osf.io/ka3cd
    as

    Download full text from publisher

    File URL: https://osf.io/download/5e09847e1a65e90049728c50/
    Download Restriction: no
    File URL: https://libkey.io/10.31219/osf.io/ka3cd?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx:ka3cd. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://osf.io/preprints/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.