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Pentingnya Kualitas E-Service Dan Citra Perusahaan Terhadap Kepuasan Konsumen

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  • Panggabean, Angelita Nauli

Abstract

Perkembangan teknologi telah memberikan tantangan baru bagi banyak perusahaan. Perusahaan perlu berpikir dan mengetahui strategi yang cepat dan tepat demi tetap bertahan dan mampu bersaing di pasar. Namun, sifat pelanggan yang berubah-ubah, sangat bervariasi, serta tidak dapat diprediksi pun menjadi tantangan bagi perusahaan itu sendiri. Kualitas pelayanan dan citra perusahaan adalah kunci dan faktor penting yang dapat menentukan keberhasilan perusahaan dalam memberikan kepuasan pelanggan. Dengan demikian, karya tulis ini bertujuan untuk mengetahui seberapa penting kualitas layanan dan citra perusahaan terhadap kepuasan pelanggan.

Suggested Citation

  • Panggabean, Angelita Nauli, 2021. "Pentingnya Kualitas E-Service Dan Citra Perusahaan Terhadap Kepuasan Konsumen," OSF Preprints k8t4z, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:k8t4z
    DOI: 10.31219/osf.io/k8t4z
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