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Menganalisis Industri Dan Para Pesaing

Author

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  • Maharani, Whenny Amelya

Abstract

Suatu industri berbeda antara satu dan yang lainnya didasarkan atas karakteristik ekonomi, situasi persaingan, dan prospek perkembangannya di masa mendatang. Tingkat perubahan berbagai faktor seperti teknologi, ekonomi, pasar dan persaingan akan bergerak dalam satu range tertentu mulai dari yang lambat sampai dengan yang cepat. Analisis industri dan persaingan akan menggunakan alat dan teknik tertentu bagi perusahaan untuk dapat menyesuaikan dengan perubahan dan kemudian membentuk kekuatan dalam menghadapi persaingan. Perubahan dunia yang begitu cepat telah memaksa produsen dan para penjual berpikir keras agar tetap eksis di dunianya. Perubahan ini disebabkan oleh pesatnya pertumbuhan dan perkembangan teknologi, baik teknologi mesin maupun alas-alas berat, terlebih lagi teknologi telekomunikasi. Perkembangan teknologi mesin dari manual sampai mesin yang serba otomatis telah mampu mengubah mutu atau kuantitas produk, mulai dari kemasan sampai pada isinya yang semakin menarik dan kompetitif.

Suggested Citation

  • Maharani, Whenny Amelya, 2022. "Menganalisis Industri Dan Para Pesaing," OSF Preprints k8dzm, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:k8dzm
    DOI: 10.31219/osf.io/k8dzm
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