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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PT XL AXIATA TBK (Studi Kasus Mahasiswa Politeknik Negeri Medan)

Author

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  • Sudarso, Andriasan

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Kualitas Produk dan Harga terhadap Kepuasaan Konsumen (studi kasus mahasiswa Politeknik Negeri Medan). Jenis Penelitian ini adalah penelitian deskripsi kuantitatif dengan jenis dan sumber data yang digunakan adalah data primer dan data sekunder. Teknik Pengumpulan data yang digunakan adalah dengan wawancara, memberikan daftar pertanyaan (kuesioner). Metode analisis data yang digunakan regresi linear berganda. Populasi dalam penelitian ini adalah 45 orang. Jumlah sample penelitian menggunakan sample jenuh, yakni teknik yang mewakili populasi sebanyak 45 orang. Hasil penelitian yang diperoleh dan sekaligus menjadi kesimpulan penelitian adalah nilai thitung variabel kualitas produk adalah 6,133 dan ttabel bernilai 1,70 sehingga thitung > ttabel, yaitu 6,133 > 1,70 dan thitung variabel harga adalah -2,292 dan nilai t¬tabel bernilai 1,70 sehingga -2,292 < 1,70. Dapat disimpulkan bahwa variabel kualitas produk (X1) berpengaruh signifikan terhadap kepuasan konsumen PT XL Axiata Tbk dan variabel harga (X2) berpengaruh negatif dan signifikan terhadap kepuasan konsumen PT XL Axiata Tbk.

Suggested Citation

  • Sudarso, Andriasan, 2017. "PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PT XL AXIATA TBK (Studi Kasus Mahasiswa Politeknik Negeri Medan)," OSF Preprints k3j54, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:k3j54
    DOI: 10.31219/osf.io/k3j54
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