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Dampak Pandemi Covid-19 Terhadap Profitabilitas Usaha Mikro Kecil Menengah Di Kota Makassar

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  • Natalia, Lisa

Abstract

Penelitian yang saya lakukan ini bertujuan untuk melihat sejauh mana pengaruh pandemik covid-19 terhadap profitabilitas usaha mikro kecil menengah di kota makassar, Metode penelitian yang digunakan dalam penelitian ini adalah data kuantitatif yaitu data dan informasi yang diukur menggunakan laporan keuangan. Pengaruh pandemik covid-19 ini membuat perekomomian yang ada di Indonesia menurun secara drastis, akibatnya 87,5 persen dari pelaku UMKM terpaksa menggulu tikar akibat pandemik, Dari jumlah ini, sekitar 93,2 persen diantaranya terdampak negatif disisi penjualan. Kemudian dari adanya pandemik membuat pelaku UMKM melakukan pembatasan karyawan dengan cara melakukan pemberhentian kerja karyawan akibat tidak mampu untuk membayar gaji karyawan karena tidak adanya pemasukan. UMKM yang mampu bertahan di kondisi saat ini yaitu UMKM yang mampu beradaptasi dengan kondisi yang ada saat ini dan mampu melakukan berbagai inovasi terbaru. kata kunci: Dampak Pandemi Covid-19 Terhadap UMKM, Profitabilitas, Covid-19, UMKM.

Suggested Citation

  • Natalia, Lisa, 2021. "Dampak Pandemi Covid-19 Terhadap Profitabilitas Usaha Mikro Kecil Menengah Di Kota Makassar," OSF Preprints jqy8g, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:jqy8g
    DOI: 10.31219/osf.io/jqy8g
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