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Aktivitas Pemasaran Produk Tabungan Pada Pt. Bank Perkreditan Rakyat Gajah Tongga Koto Piliang Silungkang

Author

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  • , Yosefrisal
  • Tanjung, Mariani St.B

Abstract

Penelitian ini bertujuan untuk mengetahui 1) Bagaimana proses penghimpunan dana pada PT. BPR Gajahtongga Kotopiliang Silungkang. 2) Bagaimana proses pemberian kredit pada PT. BPR Gajahtongga Kotopiliang Silungkang. 3) Bagaimana aktivitas pemasaran produk tabungan PT. BPR Gajahtongga Kotopiliang Silungkang. Penelitian ini bersifat deskriptif dengan mengunakan metode analisa kualitatif, yaitu dengan menganalisa aktivitas pemasaran produk dari PT. Bank Perkreditan Rakyat Gajahtongga Kotopiliang silungkang. Aktivitas pemasaran produk tabungan pada PT. Bank Perkreditan Rakyat Gajahtongga Kotopiliang Silungkang terdiri dari kegiatan menghimpun dana dan pemberian kredit. Dana yang dihimpun yaitu berbentuk tabungan tamades dan deposito berjangka waktu 1 bulan, 3 bulan, 6 bulan, 9 bulan dan 12 bulan. Penyaluran Pemberian kredit pada PT. Bank Perkreditan Rakyat Gajahtongga Kotopiliang Silungkang berbentuk kredit investasi, kredit modal kerja dan kredir konsumsi. Perkembangan penghimpunan dana PT. Bank Perkreditan Rakyat Gajahtongga Kotopiliang Silungkang mengalami peningkatan tiap tahunnya baik penghimpunan tabungan maupun deposito. Penyaluran pemberian kredit pada PT. Bank Perkreditan Rakyat Gajahtongga Kotopiliang Silungkang juga meningkat tiap tahunnya. Dalam melakukan pemasaran produk bank PT. BPR Gajahtongga Kotopiliang Silungkang menerapkan Bauran Pemasaran yang dikenal dengan 7P yaitu Product, Price, Promotion, Distribution/Place, People, Process, dan customer service.

Suggested Citation

  • , Yosefrisal & Tanjung, Mariani St.B, 2019. "Aktivitas Pemasaran Produk Tabungan Pada Pt. Bank Perkreditan Rakyat Gajah Tongga Koto Piliang Silungkang," OSF Preprints jbkwt, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:jbkwt
    DOI: 10.31219/osf.io/jbkwt
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