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Mengidentifikasi Segmentasi Pasar Dan Memilih Pasar Dalam Islam

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  • khasanah, uswatun

Abstract

Identifikasi target pasar merupakan langkah awal yang dibutuhkan dalam perencanaan dan pengembangan straregi pemasaran. Dalam situasi dimana konsumen menghadapi banyak pilihan, maka kesuksesan pemasaran produk akan banyak ditentukan oleh kesesuaian produk dengan kebutuhan konsumen pada segmen tertentu.Perusahaan tidak dapat berhubungan dengan semua pelanggannya di pasar yang besar, luas, atau beragam. Tetapi mereka dapat membagi pasar seperti itu menjadi kelompok konsumen atau segmen dengan kebutuhan dan keinginan berbeda. Kemudian perusahaan harus mengidentifikasi segmen pasar mana yang dapat dilayaninya dengan efektif.keputusan ini memerlukan pemahaman mendalam tentang prilaku konsumen dan pemikiran strategis yang seksama.untuk mengembangkan rencana pemasaran terbaik, manajer harus memahami apa yang membuat setiap segmen unik dan berbeda.

Suggested Citation

  • khasanah, uswatun, 2022. "Mengidentifikasi Segmentasi Pasar Dan Memilih Pasar Dalam Islam," OSF Preprints j8ngw, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:j8ngw
    DOI: 10.31219/osf.io/j8ngw
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