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Orientation and Layouts for Posters

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  • JHA, TRISHA

Abstract

In the marketing world, themes, color schemes, and fonts are crucial factors in capturing the consumer's attention and interest in a product. As trends such as anime, realism, and the Kiwi style continue to evolve, there has been considerable debate about what appeals to adolescents as a whole. However, the notion of what is considered appealing and attractive is often influenced by personal biases and racial expectations. Furthermore, individuals from similar socioeconomic backgrounds have been found to share similar preferences. Through the use of an online questionnaire and an in-person design study, it has been determined that people tend to favor a center layout.

Suggested Citation

  • Jha, Trisha, 2023. "Orientation and Layouts for Posters," OSF Preprints hywzr, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:hywzr
    DOI: 10.31219/osf.io/hywzr
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