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Marketing Optimization Of Fishermen'S Catch Through Digital Means

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  • , ABDUROHIM
  • Purwoko, Bambang

Abstract

Fishers are a vital profession to succeed in improving nutrition. However, the fate has not been so fortunate as other workers, and still in dera with difficulty is still challenging to get out of the trajectory of poverty. Many factors influence it that there is no significant change in marketing the fishing results to consumers directly because they have to go through collecting trades so that the selling price of their fish is far from the market price. This can happen because the marketing of fish catches is still done traditionally, not following the modern marketing that uses digital information technology facilities that have tTeresain Android Mobile. With the support of applications already available on andrAndroidile, stay to use it without building its infrastructure. What needs to be encouraged is the support from related agencies, related ministries, Telecommunications companies, and Banking companies.

Suggested Citation

  • , ABDUROHIM & Purwoko, Bambang, 2022. "Marketing Optimization Of Fishermen'S Catch Through Digital Means," OSF Preprints hx2d8, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:hx2d8
    DOI: 10.31219/osf.io/hx2d8
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