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Efektifitas Pengelolaan Kewirausahaan Berbasis Kognitif Personal Melalui Penggunaan Infrastruktur Digital (Media Sosial)

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  • maulana, ahmad

Abstract

Efektifitas kewirausahaan pengelolaan dipengaruhi oleh beberapa aspek yang berhasil atau tidaknya suatu usaha yang dijalankan, yaitu aspek kapital, pengelolaan, dan pemasaran. laba adalah jenis perjuangan yang berdasarkan pada taktik pemasaran yang diterapkan pemilik perusahaan.pada era globalisasi saat ini, salah satu taktik pemasaran yang paling efektif merupakan penggunaan infrastruktur digital dalam konteks pemasaran media umum. namun, penggunaan media umum terhambat oleh kemampuan yang diberikan oleh karyawan, yang dianggap menjadi kognisi eksklusif. Kognisi eksklusif dan utilitas merupakan dua faktor yang paling krusial pemanfaatan digital marketing berimplikasi terhadap kinerja suatu bisnis, tulisan ini menggambarkan efektifitas pengelolaan perjuangan melalui penggunaan infrastruktur digital berbasis kognitif personal seseorang wirausahawan. goresan pena inimengkaji tentan kewirausahaanmelalui: 1) Efektifitas usaha yang didukung oleh kognitif personal; (2) peran strategis media umum dalam pengembangan kewirausahaan: serta (tiga) implikasi kognitif personal terhadap efektifitas penggunaan infrastruktur digital.

Suggested Citation

  • maulana, ahmad, 2021. "Efektifitas Pengelolaan Kewirausahaan Berbasis Kognitif Personal Melalui Penggunaan Infrastruktur Digital (Media Sosial)," OSF Preprints hrw6c, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:hrw6c
    DOI: 10.31219/osf.io/hrw6c
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