IDEAS home Printed from https://ideas.repec.org/p/osf/osfxxx/hqrz4.html
   My bibliography  Save this paper

The Influence of Marketing Mix 4A and Ethical Consciousness towards Ethical Consumption

Author

Listed:
  • Sulaiman, Jason
  • Syahrivar, Jhanghiz

Abstract

This research attempts to analyze the relationship of Marketing Mix 4A and Health Consciousness towards Ethical Consumption. In this research, the researchers employed quantitative method. The data collection method used was primary data by spreading online questionnaires to 200 respondents who were Millennials with the age range of 16-34 years old and were living in Cikarang, Indonesia. The data obtained were then analyzed with SPSS and the hypotheses were tested using binary logistic regression. The results of this research showed that there were significant influences of Marketing Mix 4A and Health Consciousness towards Ethical Consumption. The biggest influencer was Health Consciousness.

Suggested Citation

  • Sulaiman, Jason & Syahrivar, Jhanghiz, 2017. "The Influence of Marketing Mix 4A and Ethical Consciousness towards Ethical Consumption," OSF Preprints hqrz4, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:hqrz4
    DOI: 10.31219/osf.io/hqrz4
    as

    Download full text from publisher

    File URL: https://osf.io/download/5ac49826f595fc000e6b7fbc/
    Download Restriction: no
    File URL: https://libkey.io/10.31219/osf.io/hqrz4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx:hqrz4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://osf.io/preprints/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.