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Menganalisis Pasar Dan Perilaku Konsumen

Author

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  • Ahmad, Rahmayani

Abstract

Makalah ini berjudul menganalisis pasar dan perilaku konsumen, dalam hal ini penulis berusaha mengkaji model dari perilaku konsumen, factor yang mempengaruhi perilaku konsumen serta proses dari pengambilan keputusan dari konsumen. Konsumen memiliki pola perilaku terkait dengan adanya tuntutan terhadap suatu produk atau barang. Perilaku konsumen itu dinamis, ini berarti bahwa seorang konsumen selalu berubah dan bergerak sepanjang waktu. Dalam hal strategi pemasaran, sifat dinamis perilaku konsumen menyiratkan bahwa seseorang tidak boleh berharap bahwa suatu strategi pemasaran yang sama dapat memberikan hasil yang sama di sepanjang waktu. Penulisan maklah ini bertujuan untuk memenuhi tugas dari mata kuliah yang bersangkutan serta membantu penulis maupun pembaca agar wawasannya lebih luas.

Suggested Citation

  • Ahmad, Rahmayani, 2022. "Menganalisis Pasar Dan Perilaku Konsumen," OSF Preprints h9wej, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:h9wej
    DOI: 10.31219/osf.io/h9wej
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