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Membangun Kepuasan Pelanggan Melalui Mutu, Pelayanan Dan Nilai

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  • , Nuraeni

Abstract

Nilai bagi pelanggan adalah selisih antara Nilai pelanggan total dan biaya pelanggan total. Dan kepuasan adalah perasaan senang atau kecewa seseorangyang muncul setelah membandingkan antara persepsi terhadap kinerja atauhasil dari sesuatu produk yang di harap-harapkan. Menyampaikan nilai bagi pelanggan dan kepuasan konsumen Sistem penyampaian nilaiMUrutan penciptaan dan penghantaran nilai dapat dibagi menjadi tigafase yaitu memilih nilai, mempresentasikan pemasaran yang di lakukansebelum produk di buat. Fase kedua adalah menyediakan nilai, pemasaranharus menentukan fitur produk tertentu, harga dan distribusi. Tugas dalam faseketiga adalah mengomunikasikan nilai dengan mendayahgunakan penjualan, promosi dan penjualan, iklan, dan sasaran komunikasi lain untukmengumumkan dan mempromosikan produk.

Suggested Citation

  • , Nuraeni, 2022. "Membangun Kepuasan Pelanggan Melalui Mutu, Pelayanan Dan Nilai," OSF Preprints gzc8t, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:gzc8t
    DOI: 10.31219/osf.io/gzc8t
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