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Pasar Dan Pemasaran

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  • , Dahlia

Abstract

Pasar adalah salah satu sarana pendukung untuk memenuhi kebutuhan hidup manusia. Selain itu pasar juga dapat diartikan suatu tempat atau proses interaksi antara permintaan (pembeli) dan penawaran (penjual) dari suatu barang atau jasa tertentu, sehingga akhirnya dapat menetapkan harga keseimbangan (harga pasar) dan jumlah yang diperdagangkan secara singkat . pasar juga dapat diartikan sebagai suatu tempat terjadinya transaksi jual beli antara pedagang dan pembeli. Suatu pasar bisa berkembang jika letaknya strategis. Pemasaran dalam perusahaan industri yang menghasilkan barang maupun jasa sangat penting keberadaan dan juga kelangsungan hidupnya. Pemasaran merupakan bagian dari manajeman perusahaan dan juga salah satu faktor yang sangat penting, karena pemasaran akan mempengaruhi secara langsung terhadap kelancaran maupun keberhasilan perusahaan dalam mencapai tujuannya.

Suggested Citation

  • , Dahlia, 2021. "Pasar Dan Pemasaran," OSF Preprints gtvkm, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:gtvkm
    DOI: 10.31219/osf.io/gtvkm
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