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Analisis Persepsi Terhadap Keputusan Pembelian Emina Cosmetics Pada Konsumen Shine Glow Store Di Bandar Lampung

Author

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  • Yusda, Desi Derina

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi (X1) terhadap keputusan pembelian (Y) Emina cosmetics pada konsumen Shine Glow Store di Bandar Lampung. Penelitian ini merupakan penelitian survei. Populasi pada penelitian ini adalah seluruh konsumen yang datang dan membeli Emina cosmetics di Shine Glow Store Bandar Lampung. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 100 orang. Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Teknik analisis data yang digunakan adalah regresi linier sederhana. Hasil penelitian dengan uji T menunjukkan bahwa persepsi berpengaruh secara signifikan terhadap keputusan pembelian, dimana nilai Thitung 15.948> Ttabel 1,98397 dengan nilai sig 0,000 < 0,05 sehingga dapat disimpulkan persepsi berpengaruh positif dan signifikan terhadap keputusan pembelian. Persepsi mempengaruhi Keputusan pembelian sebesar 85,2%, sedangkan 14,8% dipengaruhi faktor-faktor yang tidak diteliti dalam penelitian ini.

Suggested Citation

  • Yusda, Desi Derina, 2020. "Analisis Persepsi Terhadap Keputusan Pembelian Emina Cosmetics Pada Konsumen Shine Glow Store Di Bandar Lampung," OSF Preprints fu7t6, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:fu7t6
    DOI: 10.31219/osf.io/fu7t6
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