Pengaruh Penerapan Sistim Agribisnis, Strategi Pemasaran dan Kinerja Pemasaran terhadap Pendapatan Petani Tanaman Hias Kota Padang

The independent variables in this study is the Application System Agribusiness, Marketing Strategy, and Marketing Performance while the dependent variable is the Farmers' Income. The sample used in this study were 89 respondents were determined using saturated sample. To determine the effect of independent variables on the dependent variable partially, t test was used. Meanwhile, to determine the effect of independent variables on the dependent variable simultaneously, used F test The assumptions used in the test of validity is if R-count> R-table item declared invalid. R-count displayed in the table above, of each item indicates that the R-count> R-table so that item is declared invalid. Based on the test instrument validity Implementation System Agribusiness, Marketing Strategy, and Marketing Performance against Farmers' Income is known to all items declared valid and reliability test results show that the instrument has high reliability. This means that the instrument eligibility criteria Application System Agribusiness, Marketing Strategy, Marketing and Revenue Performance Farmers meet the eligibility criteria a good instrument, which is valid and reliable. Regression analysis Agribusiness System Implementation obtained value of t = 4.63, while the value table = 1.988 thitung> ttabel proven Agribusiness System Application variables affect the Farmers' Income Ornamental Plants. Marketing Strategy regression analysis obtained by value t = 7.84, while the value table = 1.988 thitung> ttabel proven Marketing Strategies variables affect the Farmers' Income Ornamental Plants. Marketing Performance regression analysis obtained by value t = 22.50, while the value table = 1,988 so thitung> ttable and proven marketing performance variables affect the Ornamental Plant Growers Income Padang.