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Optimalisasi Pemasaran Hasil Tangkapan Ikan Nelayan Melalui Sarana Digital

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  • , ABDUROHIM
  • Purwoko, Bambang

Abstract

Fishers are a vital profession to succeed in improving nutrition. However, fate has not been so fortunate as other professions, and still in dera with difficulty is still challenging to get out of the trajectory of poverty. Many factors influence it that there is no significant change in marketing the results of his fishing to consumers directly because they have to go through collecting traders so that the selling price of his fish is far from the market price. This can happen because the marketing of fish catches is still done traditionally, not following the modern marketing that uses digital information technology facilities that have Teresa in Android Mobile. With the support of applications already available on Android Mobile, stay to use it without building its infrastructure. What needs to be encouraged is the support from related agencies, related ministries, Telecommunications companies, and Banking companies.

Suggested Citation

  • , ABDUROHIM & Purwoko, Bambang, 2022. "Optimalisasi Pemasaran Hasil Tangkapan Ikan Nelayan Melalui Sarana Digital," OSF Preprints fd9vq, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:fd9vq
    DOI: 10.31219/osf.io/fd9vq
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