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Usaha Dodol Asli Kandangan Produksi Ibu Mita Di Desa Kapuh Kabupaten Hulu Sungai Selatan Tahun 2010 – 2019

Author

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  • Rahmawati, Siti

Abstract

Perkembangan industri yang meningkat menyebabkan persaingan antara industri-industri rumah tangga semakin ketat, produk yang ada di pasaran bisa memiliki keseragaman produk antara produk lainya. Untuk menghadapi kompetisi saat ini merupakan upaya yang dilakukan yaitu dengan mengorganisasikan strategi pemasaran efektif. Pemasaran suatu bagian yang penting dengan pasar, karena pasar saat ini merupakan pasar pembeli, dimana negoisasi jual dan beli berdasarkan keputusan pembeli, sehingga perilaku konsumen dapat mempengaruhi pasar dan barang yang ditawarkan perusahaan hanya bisa menuruti kemauan konsumen dan bagaimana suatu perusahaan mengungguli perusahaan pesaing yang membuat barang serupa. Fungsi dari pemasaran pada kenyataannya merupakan proses aktivitas rumit dari proses produksi sampai supaya barang sampai ke pembeli yang dapat memberikan keuntungan pada perusahaan atau balik modal.

Suggested Citation

  • Rahmawati, Siti, 2021. "Usaha Dodol Asli Kandangan Produksi Ibu Mita Di Desa Kapuh Kabupaten Hulu Sungai Selatan Tahun 2010 – 2019," OSF Preprints f5uzv, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:f5uzv
    DOI: 10.31219/osf.io/f5uzv
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