Analisa Strategi Pemasaran Toko Intan Skincare Di Masa Pandemi Covid 19

The skincare business is one type of small and medium-sized business (SME) which, when viewed from a low monetary scale, can be an important part of the economy of a country with the current number of shopping organizations. very large and dominant. The reason for this research is to find out and examine the use of web-based entertainment as an advancement and advertising system by the Toko Intan Skincare store business. This logical article focuses on the development and marketing techniques used by this store business. This vetting technique uses interview perception research in which the creator collects and records information with a direct perception of this area of the business, and leads face-to-face meetings with asset people. The results of testing the use of online entertainment as progress and advertising procedures by the Intan Skincare shopping business which is located on Jl. Rancapanggung. Judging from the perceptual consequences, it can be concluded that there are several stages that affect the results of the development and delivery system through virtual entertainment, namely (1) Creating an outstanding business account (2) Utilizing all online entertainment features (3) Daily updates (4) Product description (5) Take advantage of hashtags from buyers (6) Quick and precise assistance (7) Set limits or restrictions (8) Give gifts for every purchase (9) Create legitimate ads (10) Show appreciation from clients.