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Pengaruh Orientasi Pasar Terhadap Keunggulan Bersaing Serta Dampaknya Pada Kinerja Bisnis Martabak Kota Makassar

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  • Badar, Muhammad

Abstract

abstrak : Tujuan penelitian ini adalah untuk menguji dan menganalisis, pengaruh orientasi pasar terhadap Keunggulan bersaing serta dampaknya pada kinerja Bisnis Martabak di Kota Makassar, Teknik analisis data menggunakan SEM (Struktural Equation Modeling) berbasis varian atau komponen yaitu Partial Least Square (PLS). Jumlah sampel ditentukan berdasarkan Penentuan jumlah sampel minimum untuk SEM dengan jumlah responden 115 orang. Hasil Penelitian menunjukkan bahwa: 1). orientasi pasar berpengaruh positif dan signifikan terhadap kinerja bisnis Martabak di Kota Makassar, 2) orientasi pasar berpengaruh positif dan signifikan terhadap Keunggulan bersaing pada Usaha Martabak di Kota Makassar 3). orientasi pasar tidak berpengaruh terhadap kinerja bisnis melalui Keunggulan bersaing Usaha Martabak di Kota Makassar.

Suggested Citation

  • Badar, Muhammad, 2023. "Pengaruh Orientasi Pasar Terhadap Keunggulan Bersaing Serta Dampaknya Pada Kinerja Bisnis Martabak Kota Makassar," OSF Preprints ez6n9, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:ez6n9
    DOI: 10.31219/osf.io/ez6n9
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