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Strategi Bisnis Kecil Menengah Yang Unggul Di Era Pandemi-19

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  • Norikun, Bun

Abstract

Sementara pada awal tahun 2020 dunia dikejutkan wabah virus corona (covid-19) yang menginfeksi hampir seluruh dunia yang mengakibatkan kegiatan-kegiatan di dunia ditunda. Khusunya di Indonesia tentunya memberikan pengaruh yang besar bagi ekonomi masyarakat Indonesia, pemerintah meneyebut bahwa terdapat empat sektor yang paling tertekan akibat wabah virus corona (covid-19) yaitu rumah tangga, UMKM, korporasi, dan sektor keuangan. Oleh karena itu, UMKM di era Covid-19 perlu memiliki strategi yang unggul dalam mempertahankan dan bersaing di era sekarang dengan 5 strategi.

Suggested Citation

  • Norikun, Bun, 2022. "Strategi Bisnis Kecil Menengah Yang Unggul Di Era Pandemi-19," OSF Preprints exrvn, Center for Open Science.
  • Handle: RePEc:osf:osfxxx:exrvn
    DOI: 10.31219/osf.io/exrvn
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