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The Strategy of the Indonesian Medical Device Industry Multinational Company

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  • Tiaradina, Vrisycha Wike

Abstract

Dalam model Wholly Owned Subsidiary, perusahaan global lebih memilih untuk memimpin integrasi global dalam operasi yang seragam. Pada aspek organisasi, perusahaan mendirikan anak perusahaannya di berbagai negara dan mempercayakn operasi kepada mereka sebagai strategi mengejar bisnis dalam skala global. Pendekatan Join Ventur lebih praktis bagi perusahaan asing untuk memilih akuisisi yang menciptakan operasi global, yang perlu memenuhi berbagai persyaratan, mulai dari tunjangan bagi karyawan lokal, saluran distribusi baru hingga persetujuan peraturan untuk operasi. Perjanjian lisensi tidak membawa entitas bisnis baru tetapi lebih disukai sebagai cara untuk meluncurkan bisnis baru dalam kemitraan dengan perusahaan lokal berdasarkan kontrak. Outsourcing dilakukan perusahaan dalam mengembangkan beberapa aspek produk ke perusahaan lain. Dalam khasus alat-alat medis di Indonesia biasanya menggunakan strategi Wholly Subsidiary with the Licence Agreement

Suggested Citation

  • Tiaradina, Vrisycha Wike, 2020. "The Strategy of the Indonesian Medical Device Industry Multinational Company," OSF Preprints euvwc, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:euvwc
    DOI: 10.31219/osf.io/euvwc
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