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Tata Niaga Perikanan

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  • Usman, Safri

Abstract

Tuna mulai pra produksi, produksi, pengelohan sampai dengan pemasaran, yang dilaksanakan dalam suatu bisnis atau dalam suatu usaha perikanan tangkap pada umumnya. Pemanfaatan sumber daya ikan Kotler dan Amstrong , saluran pemasaran merupakan serangkaian organisasi yang terkait dalam semua kegiatan yang digunakan untuk menyalurkan produk dan status pemiliknya dari produsen ke konsumen. Menurut Anisah , merupakan semua aktivitas sejak ikan di daratkan dari laut sampai ke konsumen. Agen pemasaran dapat diklasifikasikan menurut hak kepemilikan dan penguasaan komoditas, yaitu: Agen pemasaran yang memiliki komoditas tetapi menguasai komoditas, seperti agen perantara atau perantara; Agen pemasaran yang memiliki dan menguasai komoditas, seperti Pengecer, Pedagang keliling, pengumpul Tidak memiliki atau mengontrol fasilitas pemasaran barang dagangan dari agen pemasaran dan lembaga lain.

Suggested Citation

  • Usman, Safri, 2021. "Tata Niaga Perikanan," OSF Preprints ep2h9, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:ep2h9
    DOI: 10.31219/osf.io/ep2h9
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