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Pengaruh Relationship Quality Terhadap Loyalitas Nasabah Tabungan Sikoci Pada Bank Nagari Cabang Solok

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  • Yanti, Beni Eka
  • Dewi, Aminar Sutra

Abstract

The purpose of this study was to determine and analyze the influence relationship quality that consists of trust, satisfaction, perception, communication, and social cohesion on customer loyalty Savings Sikoci at Bank Nagari Branch Solok. Type of research is quantitative research. The sample size used was 100 customers Sikoci Savings in Bank Nagari Branch Solok. Data analysis technique used is in the form of research instrument test the validity and reliability test, descriptive analysis, the classical assumption test, multiple linear regression analysis, F test, t test and coefficient of determination. Research conducted generating trust, satisfaction, perception, communication, and social cohesion significant effect on customer loyalty Savings Sikoci at Bank Nagari Branch Solok because t value trust (2,006), satisfaction (2.254), perception (2,308), communications (2,056), and social cohesion (2.030) > t table 1.984. The amount of influence relationship quality variable that consists of trust, satisfaction, perception, communication, and social cohesion describes customer loyalty Savings Sikoci at Bank Nagari Branch Solok was 51.1% and 48.9% explained by other variables such as quality of service, and marketing mix, etc

Suggested Citation

  • Yanti, Beni Eka & Dewi, Aminar Sutra, 2018. "Pengaruh Relationship Quality Terhadap Loyalitas Nasabah Tabungan Sikoci Pada Bank Nagari Cabang Solok," OSF Preprints e6rgb, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:e6rgb
    DOI: 10.31219/osf.io/e6rgb
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