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Bagaimana Digital Business Strategy Dapat Mempengaruhi Corporate Strategy

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  • Graciella, Regina Ivy

Abstract

Digitalisasi meningkatkan minat pada tatanan ekonomi saat ini. Pentingnya bahkan akan tumbuh secara eksponensial dalam waktu dekat dan jangka panjang. Ada yang membicarakan tentang “revolusi industri keempat” (Reymondin, 2016). Kekhawatiran tentang digitalisasi muncul terutama dari kehadiran sehari-hari dan penggunaan teknologi digital. Ini sangat mengubah konteks strategis perusahaan. Ini membentuk kembali struktur persaingan, perilaku bisnis, dan sebagai hasilnya, kinerja lintas industri. Karena dunia digital semakin penting, perusahaan dapat mengajukan pertanyaan tentang tempat atau bahkan dampak teknologi ini dalam organisasi. Mereka mungkin bertanya apakah pengaruhnya terbatas pada sistem teknologi informasi atau apakah pengaruhnya lebih besar dan menyentuh departemen lain dalam organisasi

Suggested Citation

  • Graciella, Regina Ivy, 2021. "Bagaimana Digital Business Strategy Dapat Mempengaruhi Corporate Strategy," OSF Preprints e4hrd, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:e4hrd
    DOI: 10.31219/osf.io/e4hrd
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